During the summer of 2016 I had the privilege of working as a part-time summer intern under the Marketing director for the Boys & Girls Clubs of Elkhart County. My responsibilities ranged from creating fillable PDF’s, to seeking out stories and pictures for social media, to updating the website with any new, pertinent information. Toward the end of my tenure as summer intern, I was tasked with creating a Millennial-Focused Social Media Marketing Strategy. A fair majority of donors for the Boys & Girls Clubs of Elkhart County were of older generations, and there was a disconnect with bringing on younger donors. Snagging a donor while they’re young can lead to a lifetime of giving. So connecting with the millennial generation was, and still is, critical for long-term success as a nonprofit.
To fulfill the request laid before me, I began researching. Finally all those years in high school and college of writing research papers was beginning to pay off! After I’d researched for roughly a week or so, I began to compile and consolidate my findings into a strategy for millennial engagement. Combining my research with my own life experiences as a millennial, I created a marketing strategy which I presented to the Area Directors, Marketing Team, and the President/CEO. The executive team loved the strategy and approved its immediate implementation. My Millennial-Focused Social Media Marketing Strategy is still being used today as a foundation for bringing on new donors and engaging with the next generation of parents.
Please download and review my strategy for yourself!